Delta is one of the major airlines of the United States and a legacy carrier. It is headquartered in Atlanta, Georgia. The airline operates over 5,400 flights daily and serves 325 destinations in 60 countries on six continents. 

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Delta has essentially been pursuing global aviation dominance through equity investments in foreign carriers, joint ventures, and in many cases, both.

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Over 60 percent of Delta customers are college graduates. However, the look and feel it has right now is not talking to its main target audience. That's why the new brand identity for Delta will include younger aspects that go with it.