"THE GOOD SEX KIT"
In today’s ever-changing sexual landscape, people are feeling more pressured and anxious than ever when it comes to sex.
Durex is the liberator of good sex. They believe good sex is a human right. They’re on a mission to break the conventions. They’re providing products to liberate everyone to have the sex they want on their own terms. And part of having good sex is having the right protection…
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Across all STIs, the highest rates of diagnoses are seen in 16 to 24 year olds. Condoms are the only effective method of preventing the spread of STIs.
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The idea is to motivate 16 to 24 year olds across the world to stand up for their right to protect themselves. Also to make carrying and using a condom the norm, just like brushing your teeth.